Trotse ondersteuners van jonge ondernemers sinds 2008

Ondernemerssucces: effectief navigeren door zakelijke aannames

Ondernemerssucces: effectief navigeren door zakelijke aannames

Join us as we kick off our Skills Series for Entrepreneurs. This first quick read (about 5 minutes) delves into how rethinking assumptions can be a game-changer in business. Ready to challenge the status quo? Let’s dive in!

Entrepreneur reflecting on a business assumption.

Entrepreneurial success often hinges on how we handle assumptions in business. Heb je ooit iets over een bedrijf aangenomen om er later achter te komen dat je ongelijk had?

Welcome to the world of entrepreneurship, where assumptions can either hit the jackpot or miss the mark! In this first episode of our Skills Series for Entrepreneurs, we’re tackling a crucial skill: learning to question and validate your assumptions.

The importance of double checking our assumptions.

Morning Oops: When We Guess Wrong!

We all make assumptions on a regular basis, right? From the moment we wake up to the moment we go to bed. Picture this (very common) situation: you wake up, already savoring that first delicious sip of morning coffee in your head. You head to the kitchen, tempted by the thought of that rich, inviting aroma, only to discover… an empty coffee jar.

Oops! That’s an unverified assumption crashing your morning – you thought your coffee would last forever, or at least until your next visit to the grocery store. It’s a small, everyday incident, but it’s a perfect example of how even the simplest assumptions can put us off track. And really, a morning without coffee can feel like a minor catastrophe, especially if your day doesn’t start until that caffeine hits.

Now, let’s take this a step further: what if these everyday assumptions creep into your business decisions? Imagine the impact – not just a morning without coffee, but potentially bigger, more costly missteps.

The power of questioning business assumptions

Beyond the Coffee Cup: Decoding Business Assumptions

In the challenging realm of startup strategies and entrepreneurship, assumptions can have far-reaching implications. Imagine you’re on the cusp of a breakthrough idea, something you believe will revolutionize the market. Or consider the excitement that comes with launching a new product. It’s natural to assume that if the idea excites you, it will excite your customers as well. You might also be tempted to think that a marketing strategy that worked previously will be a hit again.

These kinds of business assumptions are like thinking you’ll always have a full coffee jar each morning – comforting in theory, but not always aligned with reality.

But here’s the thing about business assumptions: they can be tricky. They often come from a good place – our hopes and dreams for success – but that doesn’t always mean they’re on the mark. That’s why it’s important to blend our optimism with a healthy dose of questioning. By doing so, we make sure our ideas and strategies are not just what we wish for, but what our customers actually want and need.

Conceptual image of transforming 'What Ifs' into successful 'What Works' in business, symbolizing the shift from uncertain assumptions to effective strategies.

Turning Guesses into Strategies: Validating Your Business Assumptions

So, how do you avoid falling into the trap of misleading assumptions and transform these into successful entrepreneurial strategies?

It starts with developing a habit of questioning and testing your business ideas. Here are some practical strategies to help you do just that:

  • ‘Get Out Of The Building’: Talk To Your Customers

It’s simple but powerful. In your entrepreneurial journey, don’t just guess what your customers might need or prefer; just take the initiative and ask them directly. Conduct surveys, hold focus groups, or engage directly through social media. engaging with customers and seeking feedback and insights directly from them is the first step.

This approach helps you uncover what your ‘potential’ customers truly need and want. 

  • Try Small Before Going Big

Before you dive all in with a new product or idea, start small. Create a basic version of your product – what we at Team Academy like to call an ‘MVP’, a minimum viable product. This could be a smaller, less fancy version of your product that you show to a few people to see if they like it.

This method helps you understand if your idea has potential without spending too much at the start.

  • Make Decisions Based on Facts, Not Just Feelings

Let numbers and facts guide your decisions rather than gut feelings – Like how many people are actually struggling with that problem you identified, how many people are buying similar products, or what your customers are talking about. Analyze market trends, and dive into customer behavior. Use this data to make smarter choices and strategies and check if your assumptions hold true.

  • Seek Diverse Perspectives

Sometimes, we’re so immersed in our own projects that we miss the bigger picture. That’s why it’s so valuable to ask for opinions from a variety of people. Talk to your team, your classmates,  or even that person you bump into in the elevator. Have informal chats with them and see where it leads.

The key is to ask open-ended questions and listen (really) to what they have to say. Remember, it’s important not to lead them towards what you want to hear. They might point out flaws or highlight opportunities you’ve overlooked, which is crucial for business growth.

  • Keep Adapting & Iterating

Just like we learn at Team Academy, the business world is constantly changing and so should our ideas and assumptions. This process is known as ‘iteration’ – a fancy term that may sound technical but simply refers to making changes. Regularly assess whether your business strategies are effective and be willing to adapt and make changes.

By doing so, you protect your projects and businesses from being limited by or ineffective outdated assumptions.

Wrapping It Up: Keep Learning and Stay Curious

And that concludes our first chapter of this series! Just like figuring out there’s no coffee left can ruin our morning, unchecked assumptions in business can lead to some real surprises. 

But hey, this is all part of the fun journey of being an entrepreneur, right? 

The main takeaway is to always stay curious and keep questioning, validating, and checking. Whether it’s chatting with your customers, crunching the numbers, or just bouncing ideas off someone in the elevator- every bit of it helps make better, smarter business moves.
And remember, it’s totally okay to start small and tweak things along the way. That’s how we roll at Team Academy, always adapting, always learning. 

So what’s next? Stick around for more in our Skills Series for Entrepreneurs. We’ve got loads of good stuff coming up, including tips and stories to help you navigate this wild ride of entrepreneurship. 

Join our community of innovative thinkers – subscribe to our newsletter for exclusive insights and tips. Got any thoughts or questions? Don’t hesitate to get in touch!

Stay tuned & curious! 


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