international school of entrepreneurship in Amsterdam
Gin for the new generation
Gineration is a gin brand set up by Steijn van Wieringen when he was a first-year student.
With a background in the catering industry, and his interests in entrepreneurship, he saw a perfect opportunity.
The Gin tells the story about the history of the Gin-Tonic, more specifically that the drink used to be a medicine in the 1800.
And that there were multiple generations that made the Gin-Tonic popular.
Through Gineration, I tell this story in more detail, and bring aspects from the past to present day.