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Finding your guiding principle.

Navigating Success: Unveiling the Guiding Principles of Our Company

For parents and potential students embarking on the journey of selecting the right educational institution, the guiding principles of a company play a pivotal role. These principles are the compass that directs the company’s vision, mission, and values, ultimately shaping the educational experience for students. In this blog, we delve into the guiding principles that define our institution, aiming to provide transparency and clarity for parents and aspiring scholars.

As with every company, we at Team Academy, have our mission and vision stated on our website, and our values are printed largely in our library. However, from a systemic perspective, something is missing when we talk about mission and vision. There is an extra layer, a layer that is above the mission and vision. 

The one that when you state it, it is so obvious, so clear, that everyone says: ‘Yes sure, I knew this already’. However, it was nowhere stated or communicated. Everyone agrees when known, yet somewhere not discussed.

So, what is that extra layer I am talking about?

The guiding principle:

The guiding principle answers the question: ‘What are we in our core? Why are we here?’

(Jan Jacob Stam, on wings of change, Chapter 1.4.4).

So, what is Team Academy in the core?

We bring another way of learning to become an entrepreneur, for all of you who do not like the standard system.

And when we bring this to you in a short sentence:

“The other way of learning”.

So what brings a guiding principle extra?

It made it for us, and hopefully for you all, so much clearer. This was the sentence that everyone said: ‘Yes absolutely. We knew this’.

What we offer at Team Academy is another way of learning. We believe that learning by doing is even the best way of learning. This is who we are and what we do. This is how we want to become, even more, known in the world. What we can shout from the roof and what we believe in. 

All of you out there, working in your company, I dare you to take some time to find this. 

If you do not have the time to do so, we love to help you in one of our 24H challenges to find this one with you. As yes, finding this, makes the goal of your company even more clear.

All of you out there, who do not feel the standard way of learning works for you, please do come over to have a look at how we work!


Marjolein Bakker

Managing partner/ head coach Team Academy


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